Gugs FM is not for everyone. We cater to a unique demographic that is young, growing and multicultural. Gugs FM represent Cape Town’s young, black, urban audiences constitute the majority of
Gugs FM’s listeners. The Gugs FM listener exemplifies the
contemporary, globally connected South African. Our listeners
are aspirational, forward minded, success seekers.
Gugs FM strive to remain relevant & intimate and keep in touch with what matters most to our listeners. The station’s content includes dedicated lifestyle features and specialist slots including music, news, sports, traffic reports, competitions and on air features. We are music driven and conduct regular research exercises to ensure that listeners only hear what they want to hear.
A high performing, financial sustainable, digitised youth broadcaster that provides compelling informative, educational and entertaining content via all platforms.
To satisfy the increasing needs of young people through highly creative, trendsetting, Informative and entertaining programmes, thereby providing an effective and lucrative platform for marketers.
Gugs FM places the consumers need at centre of all our engagements with them. The respectful manner with which we approach our consumer enables us to be invited into their lives as we add value and enrich them. Our communication solutions extend beyond radio and are truly focused on driving authentic consumer engagement.
THROUGH MEANINGFUL AND IMPACTFUL ENGAGMENT ACROSS MULTIPLE PLATFORMS, WE ARE CONSTANTLY CONNECTING WITH AN UPWARDLY MOBILE, URBAN AND ASPIRATIONAL AUDIENCE